Abstract
Chipotle Mexican Grill was founded in 1993 with the mission “Food with Integrity.” In 2015, Chipotle followed through its stated corporate character with by announcing it was going GMO free. With millennials and the general public becoming more and more concerned with what they consume, this was a well received announcement. However, it did not come without consequence. Chipotle is currently facing a class action lawsuit as well as a recent E. Coli outbreak. This case examines how Chipotle remained true to its corporate social responsibility and handled going GMO free, as well as future challenges the company may face.
RESEARCH
As a part of my Corporate Communication course at DePaul, two other classmates and I conducted an analysis of Chipotle Mexican Grill, Inc. 's "G-M-Over It" focusing on corporate social responsibility. This case study was submitted to the Arthur W. Page Society Case Study Competition. To view the research in its entirety, click the Chipotle logo.
As a part of my Research Methods course at DePaul, I conducted a brand audit for the Chicago French Markert. This research was used to help the Chicago French Market solve its problem of the market's the lack of attraction. To view the brand audit in its entirety, click the Chicago French Market logo.
This brand audit analyzes the Chicago French Market. The market was co-developed by the Bensidoun family, the largest market operator in Paris. The idea was to support local farmers and artisans while also bringing European-inspired marketplace to Chicago. In 2009, the Chicago French Market was opened, developing the area between Washington and Randolph— the MetraMarket. The market is open six days a week and is the only year-round marketplace in Chicago. It features 31 specialty vendors with food ranging from cheese to ice cream. As described by Director of Leasing and Marketing, Marian Jarocki, The Chicago French Market is “an incubator for small entrepreneurs”. The goal of the market is to bring a sense of community and act as a place for members to gather and socialize while purchasing quality goods.
For my Health Care Campaign course, we were given a theory to research, explain and teach to the class. I researched Social Cognitive Theory. Click on the header to view the full outline.
Theorized by: Albert Bandura in 1961
Defined: Social cognitive theory describes learning that is affected by cognitive, behavioral, and environmental factors, which are intricately and reciprocally connected to bring about the conscious desire to self-regulate future behavior (Bandura, 1991).